What I did
I joined IPSY as a Senior Product Designer in 2022 when BoxyCharm had just been acquired and was being integrated under the IPSY umbrella. Over nearly three years, I designed across:
All subscription plans (Glam Bag, BoxyCharm, Icon Box, Beauty Boost, and Refreshments)
The e-commerce platform
My work spanned the full member journey, from onboarding and subscription management to product discovery and checkout.
One of my first major contributions was helping shape a unified experience after IPSY's acquisition of BoxyCharm, ensuring members from both sides felt at home in a single, cohesive platform. As part of that same period, I worked on the launch of Beauty Boost, a new add-on that gave members an upgraded subscription tier at a compelling price point.
Detailed case study
available upon request.
As feature in featured in Vogue and Wired.
Project Details
Team
3 Product Designers (me included), UX Researcher, Director of UX
Duration
~2.5 years (2022 to 2024)
My role
Senior Product Designer; contributed to the BoxyCharm integration, the Beauty Boost launch, design system, and subscriptions and e-commerce engagement and re-engagement projects.
