Case study · 3-minute read

Case study · 3-minute read

Designing for retention, engagement and growth across the largest beauty subscription platform in the U.S.

Designing the subscription and shopping experience for the largest beauty subscription in the U.S.

Designing for retention, engagement and growth across the largest beauty subscription platform in the U.S.

Industry

Industry

Beauty

Fintech

Beauty

E-commerce

Banking

E-commerce

Subscriptions

Banking

Subscriptions

Year

Year

2022–2024

2020–2021

2022–2024

Platform

Platform

Web (mobile-first)

Mobile

Web (mobile-first)

Overview

Overview

Overview

IPSY is the largest beauty subscription in the U.S. I joined in 2022, just as BoxyCharm was acquired and folded under the IPSY brand, and designed across every subscription plan and the e-commerce platform, from onboarding and subscription management to product discovery and checkout.

IPSY is the largest beauty subscription in the U.S. I joined in 2022, just as BoxyCharm was acquired and folded under the IPSY brand, and designed across every subscription plan and the e-commerce platform, from onboarding and subscription management to product discovery and checkout.

IPSY is the largest beauty subscription in the U.S. I joined in 2022, just as BoxyCharm was acquired and folded under the IPSY brand, and designed across every subscription plan and the e-commerce platform, from onboarding and subscription management to product discovery and checkout.

IPSY is the largest beauty subscription in the U.S. I joined in 2022, just as BoxyCharm was acquired and folded under the IPSY brand, and designed across every subscription plan and the e-commerce platform, from onboarding and subscription management to product discovery and checkout.

Features Shipped

Your subscription status at a glance

The timeline only felt relevant when members had to act, like personalizing their box. I redesigned it with new members in mind, since the previous version was confusing. Now the card shows each moment: spoilers, Choice while it's open, add-ons, track my bag and what's in the bag.

Before, the timeline lacked information and felt static. Now it changes with each moment, from spoilers to Choice to shipping, so there's always something new and useful to see.

Built on content that already exists. The card reuses what the marketing team already produces, adding a narrative the site was missing.

See more

Features Shipped

Your subscription status at a glance

The timeline only felt relevant when members had to act, like personalizing their box. I redesigned it with new members in mind, since the previous version was confusing. Now the card shows each moment: spoilers, Choice while it's open, add-ons, track my bag and what's in the bag.

Before, the timeline lacked information and felt static. Now it changes with each moment, from spoilers to Choice to shipping, so there's always something new and useful to see.

Built on content that already exists. The card reuses what the marketing team already produces, adding a narrative the site was missing.

See more

Features Shipped

Your subscription status at a glance

The timeline only felt relevant when members had to act, like personalizing their box. I redesigned it with new members in mind, since the previous version was confusing. Now the card shows each moment: spoilers, Choice while it's open, add-ons, track my bag and what's in the bag.

Before, the timeline lacked information and felt static. Now it changes with each moment, from spoilers to Choice to shipping, so there's always something new and useful to see.

Built on content that already exists. The card reuses what the marketing team already produces, adding a narrative the site was missing.

See more

One card tells members where their subscription is and what comes next. Open a step to zoom into its parts.

Anatomy of the subscription card

One card tells members where their subscription is and what comes next. Open a step to zoom into its parts.

Subscription name
Each pill has its own color, so subscriptions are easy to tell apart.
Status pill
Delivery dates when active, or a Paused or Payment failure state.
More menu
Groups subscription management in one place: beauty quiz, text updates and past bags.

Progress ring
Tracks the four phases of each month (Curation, Your Bag, Shipping and Delivered). The center image changes monthly.
Status message
One scannable line on where members are, with an optional text-updates link.
Button (optional)
Surfaces the key action for the current step, with a countdown while Choice is open.
Up next
Previews the next phase in 54 characters or fewer.

This section supports the main status. It adapts to the status of the moment to create excitement.

Title and expand toggle
Matches the current moment; the arrow shows or hides the content.
Content carousel
Spoilers, locked teasers, what’s in your bag and more, set from the CMS.
GLAM BAGARRIVES 08/13-17
CURATION

We’re curating your August box. Check out spoilers and get excited!

Get text updates
Label
Up nextMore spoilers drop.

Peek at what you could get

GLAM BAGSpring beauty staples to bring your look into full bloom
E.L.F. COSMETICSCamo Liquid Blush in Dusty Rose
KORRESGreek Yoghurt Nourishing Probiotic Gel Cream
NEW SPOILERS ON 7/25Sign up for updates and come back in a few days!
SPOILER LABELShort support text
Show all spoilers

The visual language

The visual language

Dynamic

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MODO

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