Case study · 4-minute read
Case study · 4-minute read
Building Argentina’s first unified banking wallet: From zero to 3 million users in 10 months
Building Argentina’s first unified banking wallet: From zero to 3 million users in 10 months
Industry
Industry
Fintech
Fintech
Banking
Banking
Year
Year
2020–2021
2020–2021
Platform
Platform
Mobile
Mobile
Overview
Overview
Overview
MODO is a digital wallet built by 30+ Argentine banks. Think Zelle, but built from scratch for a market where people still split bills with cash or by texting each other bank details. I joined as a founding product designer a few months before launch, when the company was about 20 people, and owned peer-to-peer: sending money, requesting it, and linking the bank accounts that make both possible. For the first six months, P2P was one of only two products in the app.
The UI shown in this case study is translated from Spanish, the app’s original language.
My role
Founding Product Designer, ~14 months (2020–2021). I owned P2P: money transfers and money requests, plus account linking, and contributed to the design system. I worked with a PM, an APM and a data engineer.
Challenge
Our goal was to help more people link their bank account and send their first transfer with confidence. I made changes to strengthen what P2P offered compared to other banking apps.
First 6 months after launch
- 3× active P2P users
- 3× transfers executed
- +15 pp account-linking conversion
Ecosystem, first 10 months
- 3M users
- 30+ banks
- 400K+ merchants
These results came from the whole team: design, engineering, marketing and bank partnerships. My part was the P2P experience.
MODO is a digital wallet built by 30+ Argentine banks. Think Zelle, but built from scratch for a market where people still split bills with cash or by texting each other bank details. I joined as a founding product designer a few months before launch, when the company was about 20 people, and owned peer-to-peer: sending money, requesting it, and linking the bank accounts that make both possible. For the first six months, P2P was one of only two products in the app.
The UI shown in this case study is translated from Spanish, the app’s original language.
My role
Founding Product Designer, ~14 months (2020–2021). I owned P2P: money transfers and money requests, plus account linking, and contributed to the design system. I worked with a PM, an APM and a data engineer.
Challenge
Our goal was to help more people link their bank account and send their first transfer with confidence. I made changes to strengthen what P2P offered compared to other banking apps.
First 6 months after launch
- 3× active P2P users
- 3× transfers executed
- +15 pp account-linking conversion
Ecosystem, first 10 months
- 3M users
- 30+ banks
- 400K+ merchants
These results came from the whole team: design, engineering, marketing and bank partnerships. My part was the P2P experience.
MODO is a digital wallet built by 30+ Argentine banks. Think Zelle, but built from scratch for a market where people still split bills with cash or by texting each other bank details. I joined as a founding product designer a few months before launch, when the company was about 20 people, and owned peer-to-peer: sending money, requesting it, and linking the bank accounts that make both possible. For the first six months, P2P was one of only two products in the app.
The UI shown in this case study is translated from Spanish, the app’s original language.
My role
Founding Product Designer, ~14 months (2020–2021). I owned P2P: money transfers and money requests, plus account linking, and contributed to the design system. I worked with a PM, an APM and a data engineer.
Challenge
Our goal was to help more people link their bank account and send their first transfer with confidence. I made changes to strengthen what P2P offered compared to other banking apps.
First 6 months after launch
- 3× active P2P users
- 3× transfers executed
- +15 pp account-linking conversion
Ecosystem, first 10 months
- 3M users
- 30+ banks
- 400K+ merchants
These results came from the whole team: design, engineering, marketing and bank partnerships. My part was the P2P experience.
MODO is a digital wallet built by 30+ Argentine banks. Think Zelle, but built from scratch for a market where people still split bills with cash or by texting each other bank details. I joined as a founding product designer a few months before launch, when the company was about 20 people, and owned peer-to-peer: sending money, requesting it, and linking the bank accounts that make both possible. For the first six months, P2P was one of only two products in the app.
The UI shown in this case study is translated from Spanish, the app’s original language.
My role
Founding Product Designer, ~14 months (2020–2021). I owned P2P: money transfers and money requests, plus account linking, and contributed to the design system. I worked with a PM, an APM and a data engineer.
Challenge
Our goal was to help more people link their bank account and send their first transfer with confidence. I made changes to strengthen what P2P offered compared to other banking apps.
First 6 months after launch
- 3× active P2P users
- 3× transfers executed
- +15 pp account-linking conversion
Ecosystem, first 10 months
- 3M users
- 30+ banks
- 400K+ merchants
These results came from the whole team: design, engineering, marketing and bank partnerships. My part was the P2P experience.
Features Shipped
Send money with just a phone number
I owned P2P: money transfers and money requests. What set MODO apart from other apps was that you could send money to someone using only their phone number. After we launched, I shipped features aimed at bringing in more traffic and more active users. It also worked for people whose bank had no app, or whose bank app had a poor experience.
The interface is minimal and built around one gesture: you confirm a payment by swiping up. The logo's nodes stand for connecting people, and that idea shaped the interaction. I helped refine it hands-on: interaction details, edge cases and developer handoff. Users described it as secure and distinctive.
See more
Features Shipped
Send money with just a phone number
I owned P2P: money transfers and money requests. What set MODO apart from other apps was that you could send money to someone using only their phone number. After we launched, I shipped features aimed at bringing in more traffic and more active users. It also worked for people whose bank had no app, or whose bank app had a poor experience.
The interface is minimal and built around one gesture: you confirm a payment by swiping up. The logo's nodes stand for connecting people, and that idea shaped the interaction. I helped refine it hands-on: interaction details, edge cases and developer handoff. Users described it as secure and distinctive.
See more
Features Shipped
Send money with just a phone number
I owned P2P: money transfers and money requests. What set MODO apart from other apps was that you could send money to someone using only their phone number. After we launched, I shipped features aimed at bringing in more traffic and more active users. It also worked for people whose bank had no app, or whose bank app had a poor experience.
The interface is minimal and built around one gesture: you confirm a payment by swiping up. The logo's nodes stand for connecting people, and that idea shaped the interaction. I helped refine it hands-on: interaction details, edge cases and developer handoff. Users described it as secure and distinctive.
See more
A system that shaped the brand experience
A system that shaped the brand experience
